The talent to produce and director video commercials is out there. And it’s abundant.
This video was shot in one day for a budget of less than $150 by student film director Andrew Mitchell (co-produced, edited, directed with Jenna Spesard.) It was created for a contest.
The video is upbeat and quick, with great music. The music reminded me of the song Eminence Front (Peter Townsend, The Who). The video had a feel of an old Peter Gabriel “Sledge Hammer” music video. (Perhaps this is because the guy is always being centered in the video with everything else changing around him?)
The product is always in view. The scenes change rapidly in his fast-paced life and he always has a 100 Grand Bar with him. Good message.
I like this commercial. Is it fantastic and exciting to the point where it would go viral? Absolutely not. But it is really good and “entertainingly to-point”.
Nestle should have purchased this video, purchased an inventory of Google AdWords, and let it run online.