inviralmentblog

Archive for the ‘commercials’ Category

Everyone loves spaghetti

In commentary, commercials, stupid videos, Uncategorized, Videos, viral videos on January 8, 2010 at 4:55 pm

Every once in a while I will stumble upon a video that would be the a great foundation for a commercial video (or an entire campaign.)

Viral commercial spaghetti Joeys Pasta

Everyone loves spaghetti.  Everyone loves pets. Let’s put it together.

Take a watch of this video. Take 3 “watches” of the video.  It’s simple. Entertaining.  The sound of the dog chomping the spaghetti is great.  The spaghetti is the center of the attention.  There’s something special and real about the video. With a little editing, adding a brand image/message at the end, and  the proper viral seeding, this could be an awsome campaign.

Funny video commercial dog eating spaghetti viral

Click to watch funny video

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Jacksonville University – Mens Lacrosse Recruiting Video

In commentary, commercials, Uncategorized, Videos on December 31, 2009 at 3:13 pm

Coach Matt Kerwick and the Jacksonville University are building a new Men’s Lacrosse Program.
They (with eLacrosse?) created a recruiting video. This is a great idea to include in the recruiting process.

Without knowing the NCAA recruiting rules, here are a few comments….

  • The video emphasizes attending a warm weather school near the beach.  That’s important but not the end-all of attending the school.  There’s too much focus on it in the video.
  • The big-time schedule should have been more emphasized and Coach Kerwick should have mentioned “… playing the likes of UNC, Duke, and Hofstra…”. (The schedule on the screen was helpful.)
  • Since it is a new program, is there is a better opportunity for playing time as a freshman?
  • Since it is a new program, are there more openings for quality players?  We may be able to have you and  a high school teammate both join the program. (?) (If they are both quality players.)
  • There needs to be emphasis on your goal of recruiting good players with strong character.  They will be playing top lacrosse and facing many challenges of developing a new program.  When they come  to JU they will be creating a legacy.  They won’t be just a good lacrosse player “passing through” a program.
  • Let some of the current JU players speak.  Endorsements and opinions of players matter.
  • Please remember — these are 18-year-old boys who are being recruited.  It wouldn’t hurt to subtly show some good-looking girls as “ball girls”.
Jacksonville University Lacrosse

Click to see JU recruiting video

Great idea for a Heinz video commercial – well most of it

In commercials, Uncategorized, Videos, viral videos on December 30, 2009 at 4:01 pm

This was a video creator’s submission to a Heinz contest. This video was banned for “reasons”.

Overall the video is a brilliant concept.

Heinz has been with us for years… through childhood, school, and now. The concept of inserting the Heinz product into historical or semi-historical events is fantastic. (It did have a Forest Gump feel to it.)

The family dinner, the astronaut on the moon,   etc… were great scenes, warm and fuzzy, and were good for the brand.

I imagine the scenes with the African Americans getting hosed, Hitler in Paris, starving children, massacres, etc… were probably great to get views with shock value, but were incompatible with the brand. It seems obvious that Heinz would not approve those scenes.

The producer did create an excellent concept and video. If he/she really wanted to win the contest, additional positive scenes such as JFK at his inauguration, many World Series celebrations, the 1980 US Olympic Hockey team winning the Gold Medal, etc… could have won the him/her the contest.

On the other hand, the producer does remind us of the good and bad times that we go through…

Heinz video commercial banned

Click to watch banned Heinz video

Video commercial for 100 Grand Candy Bar

In commentary, commercials, flash, Uncategorized, Videos on December 29, 2009 at 4:11 pm

The talent to produce and director video commercials is out there. And it’s abundant.

This video was shot in one day for a budget of less than $150 by student film director Andrew Mitchell (co-produced, edited, directed with Jenna Spesard.) It was created for a contest.

The video is upbeat and quick, with great music.  The music reminded me of the song Eminence Front (Peter Townsend, The Who). The video had a feel of an old Peter Gabriel “Sledge Hammer” music video.  (Perhaps this is because the guy is always being centered in the video with everything else changing around him?)

The product is always in view.  The scenes change rapidly in his fast-paced life and he always has a 100 Grand Bar with him.  Good message.

I like this commercial. Is it fantastic and exciting to the point where it would go viral? Absolutely not.  But it is really good and “entertainingly to-point”.

Nestle should have purchased this video, purchased an inventory of Google AdWords, and let it run online.

great commercial for100 Grand candy bar

click to watch video

Director Andrew Mitchell

http://drewnews.com

Co–produced, edited and directed with Jenna Spesard

Video was created for a competition.

Oreo – Coming Home Moment

In commercials, Uncategorized, Videos, viral videos on December 21, 2009 at 5:58 pm

The Oreo – Coming Home Moment is a touching and effective use of video.

The message is clear and the video is entertaining.  Like good commercials, the product, the Oreo, is in center stage.  The military personnel make it timely. The end of the commercial emphasizes the brand and our love of the brand.

I really enjoyed the commercial. The emotional interaction reminded me of that 30 year old Coca Cola commercial  with Mean Joe Green of the NFL’s Pittburgh Steelers.

And a 30 year old Coca Cola commercial…

Here’s to Stains, by Dr. Seuss? No.

In commercials, flash, Uncategorized, Videos, viral videos on December 20, 2009 at 6:35 pm

Phil Geye came up with clean, simple, and entertaining commercial for Mr. Clean Magic Eraser.

“Here’s to Stains” sounds like a commercial made by Dr. Seuss.  It tells a story. Rhymes. Entertains.

Phil opens the video with an attractive woman holding a glass of red wine.  He visually shows many items that cause difficult stains. He  tells the story of Stains in a poem and let’s us know that Mr. Clean Magic Eraser will handle these stains.

Why are we celebrating these stains?  Because if you ‘live’, stains will naturally occur.  But now we have Mr. Clean’s Magic Eraser.  [ Note to parents:  Life lesson. Don’t be so quick to yell at the kids for stains!]

This is an excellent video that gets across the the benefits of the product, is entertaining, and tells a nice story.

You can’t buy this – Becky Quick of CNBC’s Squawk Box complains about AT&T

In commentary, commercials, flash, Uncategorized, Videos, viral videos on December 17, 2009 at 5:40 pm

Shout out to Verizon: If you can get this video to go viral, legally that is, it would be unbelievable.

Becky Quick, Warren Buffett’s favorite gal, a well respected woman, complained about her AT&T wireless service on  Squawk Box this morning.  She seemed to have gotten emotional and went into how her signal always drops on her BlackBerry. Anyone who was listening would definitely think twice before subscribing to AT& T.

You could not buy this type of advertising or product placement!

If Verizon can find a way to use this video…

Click on the picture below and fast forward the video to the 3:00 point if you want to hear Becky Quick’s RANT about AT&T.

Becky Quick CNBC Complains about AT&T

Click for video - Becky Quick CNBC Complains about AT&T

Evian – Roller Babies goes viral

In commercials, flash, funny videos, Uncategorized, Videos, viral videos on December 16, 2009 at 10:18 pm

The Evian Roller Babies video is great. It captures your attention. It is very entertaining. The music is appropriate but probably works better for people ages 35 and over.  Not sure how much product it sells but being online, I would imagine most people will replay it a few times.  (I watched it 3 times.  I believe I had seen it on tv once.)  Not surprised at all this went viral.

Viral video - Evian - Roller Babies

Beauty Pressure commercial by Dove – young girls’ self images / self-esteem

In commercials, political videos, psa, Uncategorized, Videos, viral videos on December 12, 2009 at 7:17 pm

This ‘Dove Film’ is meant to show the pressures on young girls/women to fit that thin, big breasted, hot stereotype.  Everywhere you look, you see these images and it definitely has an affect on our youth.

This video is excellent in many respects.  The content, images, and clips are right on. The music and sound effects are great. The transitions and timing are excellent. They made me uncomfortable but not uncomfortable-enough to stop watching. The first time I watched the video, I remembered the goal and the organization.  Well done.

Kudos to all involved in this film…

Thank you to The Dove Self-Esteem Fund but we need this in the United States also!

MasterCard – Priceless – Great example – Give him a blow…

In commercials, flash, funny videos, stupid videos, Uncategorized, Videos, viral videos on December 8, 2009 at 6:56 pm

This is a fantastic example of an online video commercial that went viral.  MasterCard and their agency are brilliant.  They took a great broadcast concept and successfully went edgy. Kudos to all involved.