Posts Tagged ‘Marketing’

Just for fun… A Surprise Text Mob

In social media, Uncategorized on March 22, 2014 at 10:23 am

My beautiful bride Lara warned me against having another surprise birthday party for her.  I wanted to do “something” and decided to have a “Surprise Text Mob” for her.  Here’s the email that went out to friends, family, and co-workers…

* Don’t tell Lara! *
And for those of you over age 45 with bad eye sight…
(Don’t you hate it when people type in caps?!)

So Lara already warned me, for her birthday, I should not throw her a surprise “get together”. Knowing that I am the “King of this Castle”, I decided, we will not have a surprise “get together”… but we can still have a little fun and surprise the birthday girl.

At first I thought we could surprise her with a Flash Mob birthday dance… We’ll get Nicole to choreograph a dance, we’ll burst into the house, blast some music, and surprise her with a dance… but that won’t work… when and where would we practice… and frankly,… I have seen you all dance at affairs… and except for Nicole, Emily, my nieces, and Wally,.. you all stink.

So what can we do to show Lara we love her and care it’s her birthday? [Pause 10 seconds and queue the Jeopardy music here.]

Got it! We can have a Text Mob! We can bombard her with Happy Birthday Texts all at the same time.

Lara’s birthday is March XXth.

Please text birthday wishes to her on
March XXth 2014 at 10:00 AM ET
(Please be prompt. She has xxxxx that morning.)

Hopefully, if you are doing your jobs correctly, she will receive rapid-fire text messages and be overcome with joy… well.. umm …more realistically.. hopefully she will be happy and feel a little bit of love. 😉

I will send a reminder to you on that day.

Thank you!


PS. If you do not have her cell number, and you would like to participate, please email me.

On her birthday, I sent an email and text message to the participants.  Lara started receiving text messages. For about 45 minutes, she couldn’t use her phone because there were so many messages coming in.   

Judging by the comments I had received, it seemed like the participants had fun.  Lara was “excited” (that’s not the word) to received so many texts and, in a couple of instances, reconnect with old friends.

Statistically, she received approximately 1.7 texts for each email sent to the participants. (It was not a huge audience to start with, but it was interesting to see who passed it around.)

Fun. Yes.      A work of genius. No.    Applicable to business… you never know.  


Subservient Chicken – Burger King – Viral

In commercials, flash, funny videos, stupid videos, Uncategorized, Videos, viral videos on December 4, 2009 at 10:49 am

Burger King is / was ahead of its time.  The Subservient Chicken. I am not sure if you can ever measure whether it was productive for Burger King… but it sure was viral and fun!


In Uncategorized on December 4, 2009 at 9:21 am  - crowd sourcing & user generated content for advertisers and marketers


Compulsive Pictures’ Executive Producers, Donald O’Connor and Jack Turney, along with Mark Altchiler, the former Executive Vice President of user generated video site, announce the launch of Inviralment.

Inviralment enables advertisers and marketing professionals to tap into a community of thousands of professional and amateur video makers for the creation of commercials, viral advertising, webisodes, or branded entertainment.

“Through a number of different flexible models, marketers can take advantage of the creativity of thousands of content creators. An agency or advertiser can take an idea, have it presented to our community, and have content created that works within their vision.” explains O’Connor.

Turney continues, “We can reach out to our video providers with a full blown script, a concept outline or just a general theme for them to run with.  The options are unlimited and the results are a variety of executions within the parameters of our clients needs

Altchiler, an experienced online marketer, who offers another dimension to the mix, agrees, “The originality and creativity of the online community is simply amazing. Inviralment takes our community’s resources and enthusiasm and brings it to the marketing and advertising world. This is a ”win” for the brands and a “win” for the content producers.”

Inviralment has just completed a new campaign for Hasbro and their board game Cranium. UPROAR!, Hasbro’s advertising agency, created the “It’s Real Fun” campaign. Agency producer Nina Davenport contacted Inviralment to provide footage of real people playing Cranium for the campaign. Through its crowd sourcing model, video submissions were solicited from the Inviralment community (12,000+ creators). From the hundreds of hours of video submissions UPROAR!, working with editorial company Red Car/NY created multiple spots for broadcast and web distribution. The campaign is live with the first spot breaking in late October.

Davenport endorsed the experience, “When the creative team sold the idea, my first thought was “how do we find these people?” with “administrative nightmare!!” following close behind.   I needed a production partner who could solve these two problems for me.  And because of the scope and nature of the interactions with prospective talent, I needed to know that I could trust this partner as a proxy for both the client and the agency.  As I said in an E-mail midway through the project to the Inviralment team “You rock.  I’d be dead in the water without you”.

Inviralment can be reached at 212-807-0050 or at